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United States B2B

US B2B panel — deep verification, geographic targeting, CCPA compliance

780,000+ verified American professionals across all 50 states. Credential-corroborated seniority and buying authority. Geographic targeting down to DMA level.

Why US B2B Panel Quality Varies

US B2B fraud rates are higher than most researchers expect

The US is the most lucrative per-complete market for B2B research, which makes it a primary target for organized fraud. Studies targeting C-suite executives, IT decision-makers, or procurement officers at large enterprises carry the highest fraud pressure of any segment we operate in — because the per-complete incentive justifies the investment in sophisticated evasion techniques.

Our US B2B panel applies the same multi-stage quality framework used across all markets, with additional verification depth for high-value professional segments. Seniority attributes are corroborated through firmographic databases before quota assignment. You're not filtering on self-reported titles.

Check US Feasibility Validation Framework →
United States B2B professional research environment showing enterprise office setting
Panel Composition

US B2B panel segments

Each segment uses attribute-specific verification. What gets corroborated depends on what you're targeting and what the study requires.

Enterprise Decision-Makers ($500M+ revenue)

C-suite, SVPs, VPs, and director-level at major US corporations. Seniority corroborated through company registration data and firmographic cross-reference. Budget authority verified for procurement studies.

Corp. registry verified Authority confirmed

Mid-Market B2B ($50M–$499M)

Senior leaders and department heads at mid-market US companies. This segment has the highest incidence of self-reported title inflation — our corroboration layer specifically targets this problem.

Revenue band verified Role corroborated

SMB Owners & Principals (<$50M)

Business owners, managing partners, and principals at small and medium US businesses. Decision-making authority verified through business registration data where available.

Biz registration check Principal verified

Functional Specialists

HR directors, marketing leaders, operations managers, supply chain professionals, and legal/compliance officers. Verified by functional attribute corroboration, not just job title search.

Function verified 40+ attributes

US-specific capabilities

Geographic targeting
State, DMA, metro area, or custom geographic polygon. Census region segmentation for nationally representative studies.
CCPA compliance
Opt-in consent with documented right-to-delete capability. California consumer request handling protocol in place.
Regulated industry protocols
HIPAA-aware handling for healthcare studies. SEC-aware protocols for financial services studies. IRB documentation on request.
Field start time
Median US field start under 2 hours from study launch. National studies with quotas typically field within 3 business days.
Panel freshness
Quarterly refresh for standard B2B segments. Monthly for high-demand professional categories. 180-day maximum profile age enforced.
Quota accuracy
91% of US B2B respondents pass downstream screener verification for claimed role attributes — above our global average.

Planning a US B2B study?

Send us your target professional profile and screener criteria. We'll give you a realistic US feasibility estimate — sample count, incidence rate, and field timeline — within one business day.

Get Feasibility Estimate US Panel Overview →

US study or multi-market comparison?

Whether you're running a US-only study or need the US as part of a global comparison, we use the same validation framework across markets — so your cross-market data is actually comparable.

Start the Conversation Global Coverage →